Creative Directors: Braden King and Deborah Johnson
Visual and Stage Design: Deborah Johnson for CandyStations
Technical Director: Josh Higgason
The popular, multimedia blog platform Tumblr asked to realize six disparate productions for six bands and artists over the course of four days for the lauded SXSW festival in Austin, Texas. The event was called Tumblr IRL (“in real life”).
The goal was to translate each acts’ Tumblr feed to a three-dimensional reality in a music venue for their fans. Each event featured original artwork and live visual effects across nine modular, polygonal screens, rearranged for each act to complement the unique aesthetic and energy of the musician.
2015 line up:
Twin Shadow X Milan Zrnic Courtney Barnett X traceloops X Wolf Mask X Ana Tortos ODESZA X jackvanzet Tobias Jesso Jr. X Eric Chase Anderson Travi$ Scott X Marc Kalman & Corey Damon Black Houndmouth X Gunnar Deatherage